South Koreans watch a TV news program reporting on a North Korean nuclear test in 2016. A British real estate company’s attempt at a guide to buying a home with a potential nuclear apocalypse in mind has fallen flat. The Associated Press file

A British real estate firm’s advice on finding the perfect house with a potential nuclear apocalypse in mind has fallen flat.

“A backyard nuclear bunker can be a cool edition to a property, but can also be a pain to construct so rather than hide away, homeowners can look to radiation free pockets of the nation to save themselves the trouble,” suggests emoov.co.uk in a press release, which came to light Thursday when an editor at The Times of London posted it to Twitter.

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The release, which notes that Britain has little to fear – at least, directly – from escalating tensions between the U.S. and North Korea, includes a map created using NukeMap of potential targets and fallout zones for potential house-hunters.

Russell Quirk, founder and CEO of emoov.co.uk, conceded that post-apocalyptic home prices might be irrelevant. “That said, with buyer demand already at explosive levels compared to the ground zero stock levels available, a nuclear war could see these more affordable areas grow in value as demand for a house still standing outside of an impact zone increases,” he added.

Quirk also called the map and advice “just a bit of fun.”

Not everyone was laughing, however.

Others also questioned the actual usefulness of the map and suggestions in the event of an actual nuclear war.

This story was originally published August 11, 2017 9:16 AM.